AdIntel Group answers specific, practical marketing questions that many research partners miss. In addition to basic client questions about target markets – who are my audiences, where are they, and how many are there – we answer questions like:
- Why are they making certain decisions?
- Who/what is influencing their decisions?
- What specific vocabularies are different audience groups using?
- What online channels are they using to communicate with each other?
- How can I best engage these audiences?
- What is the brand loyalty for specific terms or brands with different audience groups?
- How receptive are they to different kinds of marketing messages?
With a focus on actionable insights and tactical recommendations, we go beyond technology solutions like advanced dashboards, quantitative measurements and social listening, resulting in a much clearer picture of what is going on in our clients' markets. AdIntel employs time-stamped word clouds, competitive analysis tools, social media audits, trend analysis and ongoing monitoring to give our clients real-time intelligence that can help them pivot when an opportunity arises.
This approach gives AdIntel the ability to move confidently and quickly, delivering useful insights that move the needle in significant ways for our clients. Whether we’re conducting targeted research about a brand, trend or term – or monitoring online conversations to identify potential opportunities, threats or emerging crises – AdIntel puts timely, accurate business intelligence in the hands of our clients so they can make better decisions.
• Digital Monitoring – Know what risks and opportunities exist for your organization in your target markets. Or monitor the success of a new campaign, merger or announcement.
• Media Strategies – Identify new channels, based on audience sentiment and preferences. This can significantly lower media costs by using more targeted, effective channels that your target audiences prefer.
• Data Word Clouds – We offer time-stamped word clouds that graphically illustrate how a campaign is performing, including audience sentiment over time.
• Social Media Audits – Curious about your firm’s REAL social strength? AdIntel will audit and analyze your organization’s social/digital presence and suggest cost-effective adjustments to maximize your marketing investment.
• Social Media Strategies – Add firepower to your firm’s social media/digital activities – based on actionable insights. This makes optimizing campaigns and messaging much easier.
• Influencer Identification – Know the influencers who can strengthen your firm’s campaigns and move your brand forward toward greater success.