Even the best research solution is useless unless it delivers real results. The principals at AdIntel have been addressing this for years, developing an effective research model that just works. It’s been proven in engagements with all kinds of clients, including the following examples:

Fortune 100 Brand – Concerned that one of their target audiences might not be approving of the term they were using to address those audiences, a large financial institution retained AdIntel to answer this question. In short order, we were able to discover that 83% of the target audience hated the term, and we suggested strategies to address this. In addition to validating the client’s concerns, it saved them millions of dollars in wasted advertising. These insights are now being used by other major corporations to improve relations with similar audiences.

US Window Manufacturer – We were retained to identify digital solutions that would decrease this client’s cost of customer acquisition. After our initial research identified several opportunities, we deployed a limited social media test to validate our research and identify which messages, audiences, imagery and calls-to-action would work best. We then optimized those findings and deployed another social campaign, delivering very high-value prospects to an online sign-up form. Once the results were tallied, our efforts delivered an 84% reduction in customer acquisition costs, and we were asked to deploy our model across many other US markets, with similar client results.

Traditional Midwest Bank – AdIntel was asked to analyze a major city in the Midwest and help determine whether there was a perceived need for another regional bank. We conducted our ethnographic research for audiences in the area, analyzed major competitors and reviewed the digital presence and messaging of those competitors. Within weeks we reported our findings, including an underserved market segment that could benefit significantly from our client’s services. This led to the creation of a highly effective – and very specific – go-to-market strategy for their services, saving them millions in the process.

Major University in the UK – While preparing to launch a national “value” campaign to recruit students for their advanced degree programs, this university asked us to research four prospect audiences to ensure their campaign would succeed. What we found was that their prospects weren’t interested in the school’s “value” message at all; they instead viewed the school’s offering as a strong “aspirational” solution that would advance their careers. We were able to help the school adjust its campaign messaging, resulting in a 75% increase in recruits applying for their degree programs.